Brunei emerged as the MICE tourism destination

Published on : Friday, January 5, 2018

Brunei emerged as the MICE tourism destinationBrunei Darussalam is now emerging as the major tourism and hospitality destination that could soon overtake several developed markets.



The survey conducted on the global MICE (meetings, incentives, conferences and events), business and luxury travel industry revealed insights on industry trends and challenges, emerging global destinations and emerging trends and challenges within the industry.



The participants of the survey were asked to recognize emerging destinations that could overtake developed markets as a tourism and hospitality destination.



They identified Hong Kong, Macau, South Korea, Siberia, Brunei Darussalam, Indonesia, Myanmar, the Philippines, Thailand, Estonia, Latvia, Finland, Lithuania, Poland, Sweden, Monaco, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Russia, Oman, Bahrain, Egypt and Saudi Arabia as upcoming MICE hot spots.



Over 300 experts responsible for organising MICE, business and luxury travel took the survey to gauge popular, emerging global destinations and emerging trends and challenges within the industry.


The MICE market is growing rapidly in the Middle East, particularly in Dubai, as it remains the top-choice for business, incentives and meetings and luxury travel in the Gulf Cooperation Council (GCC).


The results of the survey indicate some new destinations of choice for business and luxury travel. For instance, France was indicated as the most preferred business travel destination in Europe with Greece too making an appearance while Morocco and Australia were listed as destinations of choice for luxury travel.



Mediterranean countries such as Montenegro, Albania, Cyprus, Greece, Turkey and countries from the Middle East and Africa like the UAE, Kuwait, Kenya and Tanzania are also featured as top destinations for MICE.




Australia, the United States, New Zealand, Fiji, Bora Bora, the United Arab Emirates, Mauritius, Croatia, Morocco, Hawaii and other European destinations have been marked as top luxury travel destinations from the GCC.




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