Bucharest tops the chart as a destination with the highest potential for development

Published on : Tuesday, October 15, 2019

Regardless of few important social changes and technological developments of recent times, the desire of people to travel worldwide, visit and discover about different cultures has remained unaltered so far. The Global Mastercard Index of Urban Destinations 2019 quantifies this desire: from the year 2009, the numbers of tourists who have used accommodation services have grown rapidly.


“Bucharest is a  the top of the cities with the highest development potential, maintaining its first position among the destinations in Europe. Travel has become an important part of our lifestyle and it is critical to understand how tourism impacts large cities globally. The study also offers a broad perspective on the behavior of tourists, offering the opportunity to understand their needs and the experiences they are seeking,” says Cosmin Vladimirescu, the Country Manager of Mastercard Romania.


As per the research, Bucharest registers development potential of 10.3 percent, among all the cities in Europe. Also, the study shows that about 1.4 million tourists in 2018 have resorted to accommodation services, and the average value spent per day reached USD 105, in comparison to the year before, when this amount was USD 200.


The Global Mastercard Idea of ​​Urban Destinations IN 2019 has included 200 cities, selected on the basis of analysis of the volume of tourists and their expenses in 2018. Also, the study offers growth forecasts for this year, along with information on the average length of stay and the amount spent per day by tourists.


The Global Mastercard Index of Urban Destinations of 2019 shows that in world, Bangkok has remained the no. 1 destination, with over 22 million tourists having used accommodation services.


Paris and London occupies the 2nd and 3rd positions, exceeding 19 million tourists. The top 10 cities recorded a greater number of tourists in 2018 than in the previous year, except for London, which dropped by almost 4 percent. The forecasts for 2019, provided by the study, indicate a general increase, especially for Tokyo, the city where the largest increase in the number of accommodated tourists is expected.

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