Budapest Airport initiates first international Trinity

Published on : Wednesday, March 22, 2017

Budapest AirportEvoking the vibe of an authentic bourbon bar in the central SkyCourt retail promotional space throughout March, passengers will be invited to be part of Jim Beam’s bourbon story and taste the various legends including: Jim Beam Kentucky Straight Bourbon; Jim Beam Double Oak; Jim Beam Black; and Maker’s Mark.


“We’ve always referred to our Trinity promotions as a good example of the cooperative working partnerships we are fortunate to experience at Budapest,” states Patrick Bohl, Head of Retail and Advertising, Budapest Airport. He continues: “Each campaign requires full support from the airport, retailer and brands, and this year we’ve included IAAC to kick-start our Trinity campaigns. Branching out to an international brand brings new opportunities in what has become one of our most effective retail promotions.”


Alongside Budapest’s renowned themed retail activities which focus on specific events throughout the year, Hungary’s capital city airport has another 13 Trinity promotions planned for 2017, including well-known Hungarian brands such as Bock Estate Wine and Royal Tokaji Winery.


“Forecasted retail growth for 2017 continues to outperform passenger traffic growth,” added Bohl. “Last year one of our Trinity retail partners experienced a five-fold boost to its turnover, both in terms of product sold and value. This exceptional success is one we work hard to replicate for all parties involved in our promotions.”

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