Budapest Airport initiates first international Trinity

Published on : Wednesday, March 22, 2017

Budapest AirportEvoking the vibe of an authentic bourbon bar in the central SkyCourt retail promotional space throughout March, passengers will be invited to be part of Jim Beam’s bourbon story and taste the various legends including: Jim Beam Kentucky Straight Bourbon; Jim Beam Double Oak; Jim Beam Black; and Maker’s Mark.

 

“We’ve always referred to our Trinity promotions as a good example of the cooperative working partnerships we are fortunate to experience at Budapest,” states Patrick Bohl, Head of Retail and Advertising, Budapest Airport. He continues: “Each campaign requires full support from the airport, retailer and brands, and this year we’ve included IAAC to kick-start our Trinity campaigns. Branching out to an international brand brings new opportunities in what has become one of our most effective retail promotions.”

 

Alongside Budapest’s renowned themed retail activities which focus on specific events throughout the year, Hungary’s capital city airport has another 13 Trinity promotions planned for 2017, including well-known Hungarian brands such as Bock Estate Wine and Royal Tokaji Winery.

 

“Forecasted retail growth for 2017 continues to outperform passenger traffic growth,” added Bohl. “Last year one of our Trinity retail partners experienced a five-fold boost to its turnover, both in terms of product sold and value. This exceptional success is one we work hard to replicate for all parties involved in our promotions.”

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 09 Conventa 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019

TRAVEL INDUSTRY EVENTS

    1. Saudi Arabia Hotel Investment Conference

      January 22 - January 23
    2. THINC SRI LANKA

      January 22
    3. OTM Mumbai

      January 23 - January 25
    4. CONVENTA

      January 23 - January 24
    5. FITUR 2019

      January 23 - January 27
Get our toolbar!
Review www.travelandtourworld.com on alexa.com