Published on : Thursday, April 11, 2019
Budapest Airport was named the overall winner at Routes Europe Marketing Awards 2019. It won in the 4-20 million passengers category. Budapest Airport’s passenger traffic has increased by double digits over the last four years. Year 2018 recorded a rise of 13.5 percent. The annual Routes Europe Marketing Awards took place at Hannover’s Herrenhausen Gardens.
Routes Europe Marketing Awards are highly regarded in the aviation industry for recognising the outstanding marketing services that have supported the launch of new air routes or the development of existing services.
In the Budapest Airport, a total of 18 new routes, including 12 new destinations, were launched between April 2018 and April 2019. They include direct flights to Philadelphia with American Airlines and to New York JFK, Chicago and London City with LOT Polish Airlines. Fifteen new routes have been announced for 2019, the highlight being service to Shanghai operated by Shanghai Airlines.
Kam Jandu, chief commercial officer of Budapest Airport, said: “When you invest in your marketing strategy and you invest in a great team who fly around the world to meet with airlines and attend the Routes conferences, it’s fantastic that the airlines take notice of that and recognise what you’re trying to achieve.”
Vienna Tourist Board is the winner of destination marketing award. It exceeded 16.5 million overnight stays for the first time ever in 2018, a rise of 6.3 percent compared with 2017, while total arrivals grew by 6.2 percent to 7.5 million. Tampere Region is highly recommended region.
For the category under 4 million passengers, the winner is Billund airport while Kalamata Airport is highly recommended. It served 3.5 million passengers in 2018 for the first time in its history. New destinations that were added last year included Athens, Bergen, Lisbon, Vienna and Warsaw, while LOT Polish Airlines and Widerøe commenced service.
For airport category of 4-20 million passengers, St Petersburg, Pulkovo Airport are the highly commended ones.
For Over 20 million passengers Athens Airport stood the winner. It served 24.1 million passengers in 2018. Brussels airport is the highly recommended one.