Burgeoning tourism market a strong link between Australia, China

Published on : Thursday, March 23, 2017

Burgeoning tourism marketOne of the strongest ties between China and Australia lies within the burgeoning tourism market, Australian tourism chief said in Sydney yesterday citing the official launch of the China-Australia Year of Tourism in February at Sydney’s iconic Opera House.


John O’ Sullivan, managing director of Tourism Australia, outlined the reasons why he believes that the year-long partnership between Australia and China is vitally important. He was speaking to China’s Xinhua news agency.


He said the relationship between China and Australia is important from a trade perspective, from a geopolitical perspective, and from a tourism perspective.


“This is about the understanding of countries, and the understanding of cultures, and in both countries, tourism is a big business,” said the director.


The tourism chief said he thinks it’s great that these connections can be made between the two countries at a “person to person level” and this impact cannot be underestimated when looked at through a broader lens.


“The number of Chinese visitors coming to Australia allows the Australian people to really understand the culture, and to really understand the country,” O’Sullivan said.


The robust relationship between China and Australia within tourism is not limited to just the visitors, O’Sullivan contends, but also the vast amounts of capital influx from China into the actual tourism infrastructure, which is pivotal to ensuring the development of the industry within Australia.


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