Business events industry is a draw card for New Zealand tourism

Published on : Friday, February 24, 2017

draw card for New Zealand tourismAccording to a global convention management group, New Zealand’s business events industry collaboration, niche knowledge areas and streamlined visa entry services set the country apart as an international event destination.


Michelle Crowley from the global Professional Convention Management Association (PCMA) spoke to a range of business events industry in Auckland today.


“The way the business events industry works alongside government, field experts and academics is pretty unique and a draw card for New Zealand,” says Michelle.
Tourism New Zealand and the Auckland Convention Bureau invited Michelle to speak to the business events industry sharing knowledge about trends shaping the future of events.


Lisa Gardiner, Manager Business Events and Premium, Tourism New Zealand says, “New Zealand is already an attractive business events destination and to ensure that continues it’s important that the industry are aware of international delegate expectations so we can deliver now and in the future.


“Tourism New Zealand works across the globe to attract international events which gives us access to a range of international business events experts. We want to share these connections with the New Zealand industry so everyone benefits.”


International events are big business and New Zealand is performing well as an attractive and unique business and conference destination as seen from the estimated value from all conferences bid for by Tourism New Zealand in the last financial year was $96.3 million.


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