Business tourism comprise majority of visits to Zambia

Published on : Wednesday, January 4, 2017

Zambia_TourismThe figures for the 2015 Tourism Statistical Digest reveal interesting facts about the budding Zambian tourism sector. The UNWTO says that tourists traveling the world in 2015 reached to 1185 million, reflecting a 4.4% growth compared to 2014 with 1,134 million tourists. As for the regions, Europe, the Americas, Asia and the Pacific all recorded around 5% growth while arrivals to the Middle East increased by 1.6% and Africa had an estimated decline of 2.9%. Africa represented 4.5% of the total arrival from the total of 1,184 million tourists traveling the world.


In 2015, Zambia recorded a total of 931,782 international tourists arrivals compared to 946,969 tourists in 2014 resulting in a decline of 1.6%. Of the 53.3 million international tourists’ arrivals in Africa, Zambia received only 1.7% of the total tourists’ arrivals in Africa. Out of them, majority was business tourists, contributing 54% and holiday/leisure tourists accounted 25%.


Majority of tourists used road for transportation. The total number of tourist visits to the five national parks inclusive of Lusaka Park was 101, 972. South Luangwa National Park had the highest number of tourists at 43, 653 while Lower Zambezi National Park had the least tourists at 9,011. The Victoria Falls, which is one of the Seven Wonders of the World and Zambia’s flagship tourism product, recorded 141,929 tourists compared to 152,798 tourists in 2014, representing a drop of 7.7%.


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