Published on : Monday, February 29, 2016
The meetings, incentives, conferences, and events (MICE) market has grown rapidly in the GCC and particularly in Dubai, which in 2015 held nearly 27% market share of the $1.3 billion MICE GCC market.
“We truly think that the easiness of access via direct airline connectivity is key. Time is too important for people and changing flights 3 times is not acceptable for business travelers,” NAM News Network quoted Mikael Lambotte, Hotel Vier Jahreszeiten Kempinski München, and Jason Warren, Conference & Touring.Changing attitudes and requirements for more experiential, cultural, and sight-seeing tours rather than the previously strong preference for shopping, are also challenges that MICE, hospitality and travel sectors are facing.
“Furthermore, security plays an important role as travelers should always feel secure while meeting or discovering a new city,” noted Lambotte and Warren.According to United Nations World Tourism Organization (UNWTO)’s 2015 Tourism Highlights, outbound travel from the Middle East numbered approximately 37 million people for 2014 and accounted for 3.3% of the global outbound market.
A study conducted by Frost & Sullivan and Insights Middle East for Amadeus in 2014, estimated the total value of outbound travelers from the GCC at $64 billion.
The same study estimated the average spend in GCC countries for inter-regional travel at $4,980 and for international business travel at $9,920. These statistics clearly reflect the immense potential for business and MICE travel from the region.