Businesses should shake their hands with tourism

Published on : Friday, November 24, 2017

indexOne of the heads of Broome’s tourism body has informed businesses to put together all their funds to create a bigger national and international profile for the town. Michael Leake, Broome Tourism Leadership Group executive treasurer while speaking at few breakfast events enthused companies to merge together marketing efforts to create a constant image of Broome County and attract visitors worldwide.


Mr. Leake explained that it was significant for businesses to unite with others in order to bring more money to the town.


To Leake, “operators in Broome are not competing with one another, they’re competing with other destinations. Each individual spends a huge amount on marketing. But if you compare the combined total businesses spend to how much the town spends on destination marketing, there is a huge gap. What we need to do is unite, come up with a consistent and clear picture of Broome and get the product out there collaboratively.”


Mr. Leake cited the example of an adventure tour company working in association with a resort, retailer and tourist attraction to develop a well-packaged advertisement campaign and endorsing Broome as a whole.


Business owners and managers contributed collective concerns about the dearth of statistics of tourist demographics, making it hard to measure precisely who the advertising campaign should target.


But Mr Leake also said that the town should make simpler the way it markets Broome.


“I believe tourists in our town can be broken down into three categories,” he said. “Those who come to Broome as a destination, those who use it as an entry or exit point for the wider Kimberley, and those staying here but touring daily out of town.”


Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 11 MALT 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019


    1. OTM Mumbai

      January 23 - January 25

      January 23 - January 24
    3. FITUR 2019

      January 23 - January 27

      January 24 - January 27
    5. FERIEN 2019

      January 24 - January 27
Get our toolbar!
Review on