Published on : Friday, May 27, 2016
Eight years ago the Italian Veneto Region started promoting golf tourism in the world: now a relaunch of this important market segment has been accomplished with the first edition of Buy Golf in Veneto, an idea of Consorzio di Promozione Turistica Marca Treviso, who has also offered the operational support.
Following the previous experience of Buy Veneto – Veneto for you, a 14 years old workshop which is held in Venice, Buy Golf in Veneto has been proposed to the international operators involved in golf tourism: 20 of them (from Germany, Austria, Finland, Spain, Svezia, Uk and Russia) have been received last April (17-20), to visit and play some of the best courses, to meet possible working partners, to give them new perspectives for their clients. Part of the group, ten travel, golf and leisure journalists (from Belgium, Germany, Austria, Finland, Spain, Sweden, UK and Russia) have been invited to taste and report the best of Veneto, its golf offer together with culture, art, wine and food traditions.
A short stay with a rich menu. Guests played in Verona, La Montecchia and Villa Condulmer, and part of the golfing experience has been the great Italian champion and three times Ryder Cup player, Costantino ROCCA: he held a golf clinic and spent a full day with the operators. Who also had a cooking class with one of the best chef in Veneto, Giuseppe D’AQUINO (Ristorante Oseleta, 1 Michelin star), reported on stage by the television journalist Fabrizio NONIS (hosting Tv food formats like Bekèr). The aim was to underline the strong relationship between golf and enogastronomy, and the high quality offer from this Region in both areas. A workshop has been held too during the stay in Golf La Montecchia, where the operators could meet 35 suppliers from 7 Veneto provinces and have a lunch in the club restaurant by the ALAJMO family, 1 Michelin star.
It is a key moment for Italy winning the bid for the Ryder Cup 2022 and looking for golf at the Olympic as a great assist. «With this conditions – as declared by Federico CANER, Assessor for Tourism of Regione Veneto – Buy Golf in Veneto is now the official event of golf tourism here, able to draw international qualified operators», also thanks to the IAGTO network.
So, new capitals are invested with confidence in the project Golf in Veneto (IAGTO Best Undiscovered Golf Destination in the World 2013) from Regione Veneto and Marca Treviso (project leader of Golf in Veneto), in partnership with touristic consortia, the Federgolf Regional Commettee and other private operators.