By Day and By Night project to help Victoria’s Sovereign Hill attract more tourists

Published on : Wednesday, February 15, 2017

Sovereign Hill to attract more touristsSovereign Hill, Victoria’s most valuable tourism icon, is receiving an upgrade with $8 million investment in By Day and By Night project.


The project will see a new sound and light show night experience, enhanced play space and indigenous areas, a new costume school and various new attractions to enhance the experience for visitors.


“Sovereign Hill is Victoria’s most valuable tourism icon and through our investment we are bringing history to life under the night sky,” Member for Buninyong Geoff Howard said in a statement.


Sovereign Hill will come alive under the night sky with lamplight tours throughout the outdoor museum, illuminated streets throughout the grounds, an “Under the Stars” dining experience and a Christmas in July winter wonder lights show.


It will also improve accessibility across the entire site and the representation of the Wadawarrung people in Victoria’s gold rush story will be improved.


The Victoria government’s investment in By Day and by Night project will help the treasured icon attract more visitors and make the historical site even more attractive to locals and tourists alike.


The project is expected to increase visitor numbers from 730,000 to 750,000 in the first year, which will have flow on benefits for local hospitality, retail and service businesses.


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