Published on : Wednesday, March 8, 2017
Over 500 tourism industry leaders from throughout the state and around the world gathered on February 27 and 28 in Santa Barbara for Visit California’s 2017 Outlook Forum. The attendees at the forum shared best practices and mutual success stories for the promotion of tourism and how to grow California’s $126 billion tourism industry that provides one million state-wide jobs.
To quote Caroline Beteta, president and CEO of Visit California, “With California’s tourism industry reaching more global markets than ever, the forum provides an opportunity to bring our industry together to chart a strategic course for the future. We brought the top minds in our industry with a dynamic roster of trendsetters, influencers and innovators who will shape the next generation of tourism in the Golden State.”
Beteta took a quick look at the next generation of tourism marketing in California and highlighted Visit California’s successful global marketing campaigns that continue to position California as a top destination for global visitors each year. There were various presentations at the forum along with latest marketing research and strategies from experts on a variety of topics. Rhonda Salisbury, CEO, Visit Yosemite Madera County said that another popular trend is in the use of video. “Whether you take it on your cell phone and post to Instagram or Facebook … or have a professional video produced, travelers love to see video.”