Calm in the fast lane: Cathay Pacific’s new customer experience in Singapore

Published on : Thursday, October 26, 2017

cathay-pacific-logoAn innovative and seamless travel experience, in addition to a spectacular and
spacious lounge, is what Cathay Pacific customers can look forward to when the
brand new Terminal 4 at Singapore’s Changi Airport opens on 31 October 2017.
26 October 2017.

Cathay Pacific, which currently uses Terminal 1, will be the first airline to make the
move to Terminal 4, which is among the most technologically advanced in the world.
Cathay Pacific customers on flight CX659 on 31 October from Hong Kong will be the
first to disembark at Terminal 4, arriving in Singapore in the early morning of opening
day, while customers on flight CX650 to Hong Kong will be the first to depart, a little
over an hour later.

Breeze through the formalities
Terminal 4 takes innovation to the next level by offering Cathay Pacific customers an
integrated suite of self-service options, reducing queueing time and speeding up the
process right through to boarding.

 
Passengers will be able to check-in, drop off their bag, clear immigration and board
using fully automated systems, thereby ensuring a seamless, stress-free passage
and allowing them greater control over how they spend their time at the terminal.
Cathay Pacific Chief Operations and Service Delivery Officer Greg Hughes said: “We
are always looking at ways to enhance our customers’ experience at every stage of
their journey with us, and the airport experience is a very important and integral part
of that journey.

 
“The benefits that result from adopting advanced facial recognition technology and
other automated systems are going to make a real difference and we’re excited to
soon be providing our customers with increased options and greater convenience.”

 

Slow down, relax
The opening of Terminal 4 coincides with the unveiling of a dedicated Cathay Pacific
lounge, one of the airline’s largest lounges outside Hong Kong, with seating for more
than 200 customers.

 
Similar in style to Cathay Pacific’s award-winning lounges at The Pier in Hong Kong,
the new lounge provides a “living room” environment of understated luxury in which
eligible passengers can relax, eat and work before their flight.

 
Designer furniture and lighting has been carefully selected for practicality, comfort
and privacy, while the use of natural materials, plenty of greenery and artworks by
local artists add to the lounge’s welcoming atmosphere.

 
There is also a strong focus on food and beverage services, with the dining area
featuring Cathay Pacific’s iconic Noodle Bar, offering a selection of freshly prepared
Asian dishes including its signature Dan Dan Noodles and local favourite, Singapore
Laksa.

Added Mr Hughes: “We place great value in listening to our customers and investing
in products and services that are important to them. The lounge echoes the warmth,
natural features and array of amenities that have proved so successful in many of
our other lounges around the world, and we can’t wait to welcome our first guests
upon the opening of Terminal 4.”

 

 

Source:- Cathay Pacific Airways

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