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Published on : Monday, October 17, 2016
Last week, Cambodia’s Ministry of Tourism signed a tourism development agreement with China’s Shanghai Spring International Travel Service with an aim to boost the number of Chinese tourists who visit this region.
The agreement had been announced on Saturday by Thong Khon, who is the minister of tourism for Cambodia.
Khon said that the memorandum of association emphasizes on the strategic partnership and cooperation between the tourism ministry and the company. It aims to introduce more flights from various places of China directly to Cambodia. Besides that, the agreement also includes human resource training for tourist guides and dissemination of tourism products of Cambodia and luring more tourists to Cambodia from China.
The agreement had been signed after Xi Jinping, the president of China visited Cambodia. The signing of the agreement had been witnessed by Xiang Bo, the Chinese Ambassador and Sok An, the deputy prime minister of Cambodia.
The Chairman of Shanghai Spring International Travel Service Group known as Wang Zheng Hua said that the agreement aimed to draw in an increased number of Chinese tourists to Cambodia. Mr. Wang said that he was quite keen on cooperating with the Cambodian government to promote sustainable tourism and enable Cambodia to develop into a great destination for international tourists.
Sok An said that about 100 million Chinese tourists travel overseas every year.
He added that Thailand attracts about 20 million Chinese tourists. Therefore it is quite feasible to expect that about two million Chinese tourists would visit Cambodia by the year 2020.
The Tourism Ministry also declared that tourism operators would be able to apply to the ministry for upgrading the quality of their services and their services would be assessed based on the criteria that had been stated in the China Ready Center’s ministry of tourism.
The ministry announced that the tourism operators would be offered certificates if they are capable of passing the assessment.
Khon also said that the China Ready Center would help in the research of the Chinese tourists apart from strengthening the Chinese language.
The Ministry of Tourism stated that at least 8,000 experienced tour guides are required in Cambodia to aid the local tourism sector.