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Published on : Thursday, May 21, 2015
“They say strength comes in numbers and with results like these, there is no denying Scotland’s tourism might. It was our mission to welcome the world in 2014 and we did just that with an astounding number of people travelling to our shores to experience the unprecedented number of world-class events, the exceptional welcome from the Scottish people and of course our breath-taking landscapes which never cease to amaze.
“With the highest ever combined spend by domestic and overseas visitors in a decade, it is clear that the engagement and high profile of major global events such as the Commonwealth Games, Ryder Cup and MTV awards had a distinct impact last year. Add to that a large number of new direct flight links into Edinburgh, Glasgow and Aberdeen from the Middle East, Europe, Canada and North America, as well as significant investment in tourism across Scotland and it is clear to see what we can achieve when we all work together.
“The tourism industry rose to the occasion in every single region of the country and delivered on a remarkable scale. We are grateful to every business and individual for their part in achieving this success – they have helped to build Scotland’s reputation for its warmth of welcome, quality experience and excellent value for money.
“The distinct rise in overseas visitors is extraordinary and with the biggest number of North American visitors in over a decade, it is clear to see that our Homecoming year reached out to the diaspora stateside, alongside the other significant events of 2014.
“2014 was amazing, but it is just the beginning, not the end. We must now reposition ourselves for the second part of this decade, build on momentum and ensure the right investment is made at the right time. Marketing Scotland has never been more important and VisitScotland continues to invest in key markets to bring visitors to the country – with significant returns on the money we invest.”
“We have great credentials, but we need to keep reinforcing to the world what Scotland is about and how important it is to visit and invest here. With a number of world class events planned in 2015 including the Turner Prize and World Gymnastics Championships; the opening of the first domestic railway in the UK for over a century – the Borders Railway; and continued development of new hotels, attractions, projects and air routes, this is a truly remarkable time of opportunity for Scotland.”