Canada ready for $95 million boost to its tourism sector

Published on : Friday, May 12, 2017

Destination CanadaBardish Chagger, Minister of Small Business and Tourism and Leader of the Government in the House of Commons have unveiled the New Tourism Vision of Canada today at the Rendez-vous Canada 2017.


The last year has been a record breaker for Canadian Tourism.


And, the Government of Canada possesses a clear plan to add to this success by inspiring the sustained growth of the regional tourism economy that would further lead to increased employment for the following years.


Chagger mentioned that the Canadian government plans to invest an overwhelming $95 million every year to Destination Canada.


This new budget 2017 would support their premier marketing organization like never before, feels Chagger. Destination Canada would be receiving one-time funding for certain specific initiatives or campaigns. This implies excellent short-term projects but definitely not sustained engagement in the key markets.


Equipped with the budget of 2017, Destination Canada would be capable of more strategic marketing and long-term planning and this includes more partnerships.


The New Tourism Vision is committed to take action on 20 priority issues.


The government of Canada actually is eager to invest in stronger marketing, addressing issues associated to travelling within the country as well to other places form the country. It also plans to support Canadian tourism businesses and operators while they strive to upgrade their offerings with new services and products.


In addition, Minister Chagger has also introduced a brand new official website associated with the tourism sector of Canada with an aim to portray New Tourism Vision of Canada, offering tourism business and operators with the latest information on Canadian tourism. This action actually supports the commitments of the Vision by attempting to raise the number of international tourists to Canada by 30% by the year 2021. It is believed that, then, Canada would be finally placed in a prestigious position that would compete for a leading top 10 destination ranking within 2025.


Chagger went on to explain that tourism is a crucial sector for the economy since it takes care of 200,000 businesses and generates nearly 1.7 million jobs for the country.


He believes that the new Tourism Vision of the Canadian government would help them design a clear plan to add to their success and also showcase special tourism experiences and beautiful landscapes, along with a culture that is unique to the world.


The New Vision initiative was unveiled along with the announcement of two new experiences namely the Agawa Canyon Tour Train and the Canyon Sainte-Anne in Quebec. The first permits tourists to follow the symbols of the iconic artists of Canada on a heritage train tour in Ontario. The latter promises tourists a ride in the Air Canyon after which they get to explore the geological formation of the Giant’s Pothole via ferrata.






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