Published on : Friday, June 17, 2016
The ACT welcomed 2.3 million domestic visitors which represents the highest-ever annual visitation figure for the ACT and the second highest growth nationally, according to the latest Tourism Research Australia National Visitor Survey released.
Earlier this month, Canberra witnessed record number of international visitors released by Tourism Research Australia’s International Visitor Survey.
The ACT’s visitation numbers, and importantly expenditure, have also increased above national averages. Visitors to the capital stayed for a total of 6.2 million nights and contributed $1.3 billion to the local economy. The ACT recorded the joint-highest expenditure growth of all states and territories at 14.2 per cent, well above the national average of 4.7 per cent.
“My government is working with the ACT tourism industry to attract more visitors through VisitCanberra’s One Good Thing After Another marketing positioning, with a goal of growing the ACT’s overnight visitor expenditure to $2.5 billion by 2020,” MLA Andrew Barr said.