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Published on : Tuesday, November 8, 2016
Canterbury’s tourism is suffering because more and more Kiwis are spending their tourism dollars in other destinations. Recent studies show that year-on-year domestic tourism spending has dropped 3% in Canterbury, which is indeed a matter of concern. However, Nelson and Otago both exhibited growth. Domestic visitors in Canterbury account for about 60% of its tourist income. Christchurch and Canterbury Tourism chief executive Vic Allen said that there is a downward trend this winter and it has hit Christchurch more than other areas.
He said that the Kiwis are looking outside for holidays, with cheap flights introduced to the Pacific Islands, Australia and the US. They are preferring to travel overseas rather than domestic. Relying on skiing alone will not help in boosting domestic visitor spend in off season; there has to be major events and conferences for attracting domestic visitors.
Cheaper international flights are negatively affecting Christchurch’ Airport’s international aeroplane services.
However, Christchurch and Canterbury Tourism, the Christchurch Airport Company, and Tourism New Zealand are taking all possible measures in Australia to attract holidaymakers back to Christchurch after the Canterbury earthquakes. The Christchurch Airport Company is achieving some success lately in attracting new services to Christchurch, which is looking bright over this summer. This means, there would be increased passengers traveling to and from Australia, Singapore, China, Fiji, Taiwan, and Korea.