#CantSkipHope campaign launched by Turismo De Portugal

Published on : Thursday, March 26, 2020

A  message of hope for all has been sent by the Portuguese Tourism Board which has changed the communication of the tourism destination from #CantSkipPortugal into #CantSkipHope considering the moment of uncertainty in which we all are living.

 

 

The Portuguese Tourism board wants to make everyone understand that during the time of crisis we should pause, refocus and join efforts so that we can move forward.

The film with images reflects the best of Portugal and is a message to the world reminding the people of what awaits us if we all know to wait.

All teams working from home conceived and produced by all teams working from home and making use of the recent archive footage from the Portuguese Tourism Board and voiceover using a smartphones.

Luís Araújo, President of the Portuguese Tourism Board, highlights the message of the film that -Above all, we would like for this film to serve as an inspiration for a broader reflection and that it would also be an example of a country’s effort to raise awareness and unite everyone to overcome this difficult moment in human history.

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