Cape Town named Africa’s number one business tourism destination

Published on : Thursday, June 9, 2016

Cape TownCape Town has been named the top most business tourism destination on the African continent, according to the latest International Congress and Convention Association (ICCA) country and city ranking statistics.

The Tourism, Trade and Investment Agency of Western Cape Province (WESGRO) says over the past five years, there has been an estimated economic impact of about 1.5 billion Rand (about 101 million US dollars) in conference bids.

WESGRO’s Chief Marketing Officer, Judy Lain, said, “Cape Town is definitely still the best for business tourism events. The ICCA rankings which were released in May once again show that Cape Town has retained its number one position in Africa for hosting association meetings.”

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