Capitalising on the Dubai Duty Free Irish Open at Royal County Down

Published on : Wednesday, May 27, 2015

Tourism Ireland promotional activityThe Irish Open golf championship returns to Northern Ireland this week, this time to Royal County Down; it takes place from Thursday 28 to Sunday 31 May.


Northern Ireland golfers have been taking the golf world by storm in recent years; in particular, Rory McIlroy’s tremendous success (most recently at the Wells Fargo Championship at the Quail Hollow Club) has certainly brought an increased focus on golf in Northern Ireland and Tourism Ireland’s ‘Home of Champions’ golf campaigns have been capitalising on this huge international interest, reminding golfers everywhere about the fantastic golf courses where our champions honed and perfected their skills.


With a line-up that includes Rory himself as well as big names like Sergio Garcia, Ernie Els, Lee Westwood, Rickie Fowler, Luke Donald, Miguel Ángel Jiménez, José Maria Olazábal, last year’s winner Mikko Illonen and, of course, Graeme McDowell, Pádraig Harrington, Shane Lowry, Paul McGinley and Darren Clarke, hundreds of millions of households worldwide* will be tuning into the Irish Open this week, on satellite and cable TV. Tourism Ireland has been undertaking an extensive programme of promotions since the beginning of the year, in key golf markets like GB, the United States, Germany and Sweden, to leverage this global publicity for Northern Ireland.


Niall Gibbons, CEO of Tourism Ireland, said: “This prestigious sporting event provides a fantastic platform to put Royal County Down and golf in Northern Ireland in the global spotlight once again, showcasing what we have to offer to a huge TV audience of hundreds of millions of households right around the world.


“Tourism Ireland has had an extensive programme of promotions under way since the beginning of 2015, highlighting the Dubai Duty Free Irish Open and our world-class golf and encouraging more golfers to consider a golfing holiday here. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our fantastic golf and our unique brand of hospitality plays a key role in attracting golfers.”



Source:- Tourism Ireland

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