Caribbean tourism officials target China’s outbound tourism market

Published on : Friday, October 13, 2017

Caribbean tourismJamaica’s tourism officials in the region’s tourism industry have been urged to undertake initiatives for targeting China’s outbound tourism market.

Addressing a session on the “Who are the New Explorers” during the 2017 State of the Tourism Industry Conference in Grenada today, Chris Spring of the US-based China Ni Hao marketing company said that plans are underway to build websites and marketing activities in Chinese language.

Spring also recommended that all tourism promotional agencies including the Caribbean Tourism Organization (CTO) should install Chinese language converters on their websites.


He said that presently, the Chinese know little or nothing about the Caribbean.


Spring also suggested that the various sectors within the industry should ensure that they can communicate with Chinese nationals in their own language and conduct business efficiently with the use of technology.

He said that more and more Chinese tourists are booking cruises to the Northern Caribbean and Mexico.

Spring said that a significant number of Chinese students are studying in the United States and that should be the gateway for attracting these young professionals who are seeking vacation outside of the North American country.


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