Caribbean travel industry increases efforts to revamp tourism after hurricane damages

Published on : Tuesday, October 24, 2017

indexThe Caribbean travel industry is making considerable efforts to remind consumers that many Caribbean islands are unaffected by hurricanes and that tourism constitutes a large part of their economies.

 

Tourism agencies and travel companies are promoting deals, events and fundraising efforts while sending out the message that most islands were unaffected by the storms and are welcoming for visitors.

 

The Travel Leaders travel agency, for example, has launched a “consumer-awareness campaign to promote Caribbean destinations that are open for business for fall and winter travel,” with agents becoming “ambassadors” for the region by providing travelers with information on conditions and packages.

 

Travel Leaders Group CEO Ninan Chacko said in a statement, “This hurricane season has been devastating for a number of Caribbean islands, but the negative economic impact on the region will be compounded if visitors avoid travel to unaffected destinations”. The Group is even raising money for hurricane victims and impacted communities through its Family Bonds Foundation.

 

A new website, CaribbeanIsOpen.com, is part of a million-dollar initiative funded by the Florida-Caribbean Cruise Association. The website says that destinations with lesser damage from the hurricanes are hosting cruise visits, such as Key West, Florida, and St. Kitts.

 

AAA Travel is also launching a “Caribbean is Open for Business” campaign, calling the region a top AAA-recommended destination for fall and winter getaways, listing Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, Curacao, Dominican Republic, Jamaica, Martinique, Saint Lucia, St. Kitts & Nevis, St. Vincent & The Grenadines, the Cayman Islands, Trinidad and Tobago, Turks & Caicos and St. Vincent & The Grenadines.

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