Carnival Cruise Line launches new brand campaign

Published on : Tuesday, January 9, 2018

choose funAnomaly, the newly appointed ad agency by Carnival Cruise Line discovered that the Carnival brand, guests and crew all share the common belief that fun is a choice and whether on board or ashore, after a thorough research.



The vacationers with Carnival choose to be their truest self, embrace positivism and have fun with others hence the launch of the new brand campaign called ‘Choose Fun’.



Carnival offers an array of onboard attractions and experiences so Anomaly created a campaign to connect the same activities that vacationers enjoy on land with those offered on board on a one-to-one personalized level.



The campaign is driven by these consumer insights and is designed to attract those who have never cruised, but share the same values and passions.




Carnival’s President Christine Duffy said that Carnival has always delivered on the brand promise of fun, memorable vacations at a great value.


The new campaign will be an irresistible invitation for prospects to rethink their beliefs about cruising and consider Carnival as their next vacation.


The campaign will be launched with two distinctly different sets of advertising.



The first, longer-length testimonials will depict first-time cruisers who were initially reluctant to set sail but were liberated on a Carnival cruise, making the vacation more fun and memorable.



The testimonials were viewed in unexpected situations such as sliding down a water slide, posing for photos and even conversing with family members under water.



There will be  six-second video snippets customized to match content on various websites and viewer preferences delivering the ultimate one-to-one marketing.



Kathy Mayor, Carnival’s Senior Vice President and Chief Marketing Officer said that he believes Choose Fun is a bumper sticker Carnival guests would proudly identify with.

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 AIME 2019
  • 03 AIME 2018
  • 05 ameistanbul 2019
  • 06 aviation-festival-asia 2019
  • 07 thehotelshowsaudiarabia 2019
  • 08 JTTX9 19
  • 09 Conventa 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 10 OTM 2019
  • 10 Routes Americas 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 13 ATRTCM 2019
  • 13 Food Hospitality2019
  • 16 EMITT 2019
  • 16 IITM 2019
  • 17 AITF 18
  • 18 UITT 2019


    1. Saudi Arabia Hotel Investment Conference

      January 22 - January 23
    2. OTM Mumbai

      January 23 - January 25

      January 23 - January 24
    4. FITUR 2019

      January 23 - January 27

      January 24 - January 27
Get our toolbar!
Review on