Published on : Thursday, November 2, 2017
Visual shows: Outdoor ad featuring the Carrick-a-rede Rope Bridge running in Sydney, Melbourne, Brisbane and Perth right now.
The busy programme of activity includes outdoor ads in the key cities of Sydney, Melbourne, Brisbane and Perth – featuring an eye-catching image of the Carrick-a-Rede Rope Bridge. It also includes online ads, which will reach more than 1 million Australians; as well as extensive social media activity on Facebook and Instagram, which will reach over 800,000 people.
The aim of Tourism Ireland’s latest campaign is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018, to capitalise on the important ‘early bird’ booking season – when all the major airlines promote their special fares. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign with Etihad will highlight ease of access from Australian cities to Ireland.
Sofia Hansson, Tourism Ireland’s Manager Australia, said: “We are delighted to partner with Etihad this autumn, to maximise the promotion of flights from Australia via Abu Dhabi and help grow tourist numbers to Northern Ireland and the island of Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.We have an extensive programme of promotions under way in Australia this autumn – aimed at boosting late-season travel and at positioning us well for 2018.”
Source:- Tourism Ireland
Tags: Tourism Ireland