Cathay Pacific Introduces New Selection of Organic Wines For Business Class Passengers

Published on : Wednesday, August 10, 2016

cathay pacificCathay Pacific Airways today introduced its latest special wine promotion, which features a
selection of four premium organic wines. Staring from August, the wines will be available to
Business Class passengers on most long-haul flights.

Cathay Pacific always strives to impress its passengers with the best-possible inflight services and products. Serving a range of award-winning wines has long been one of the keys to satisfying the palates of the airline’s passengers, thereby enhancing their travel experience. To that end, Cathay Pacific’s professional wine-tasting panel is delighted to present four organic wines produced by a collection of the most famous vineyards in Australia, Chile, France and New Zealand.

These prestigious organic wines will be served between August and October on a rotational

Being organic, the viticulture of these wines is founded on the cornerstone that healthy soil
produces high-quality fruit. One of the key principals of organic wine includes treating the soil as a living entity. Proud organic grape growers endeavour to maintain the richness of the earth, which is teeming with worms, grubs and other species that help aerate, nourish and activate the soil.

Organic wine signifies that a winery is passionate enough about their terroir to nurture, protect and gently handle their soils and vines so as to produce the finest wine possible from their vineyards.

Commenting on the newly introduced wines, Cathay Pacific Head of Catering Aaron Claxton said: “Over the years, our wine and beverage team has been on the lookout for widely- acclaimed wines from different corners around the world, including organic wines. In fact, organic wines are embraced by many not just because of their organic nature, but also for their environmentally-friendly production. We are delighted to offer a great selection of organic wines on our flights, which truly meet the high standards of our discerning passengers. We hope that they will appreciate this promising collection, both for their flavour profiles and the care that has gone into making them.”

Explaining the premise behind organic wine, Master of Wine Debra Meiburg, one of Cathay
Pacific’s wine consultants who participated in the airline’s organic wine tasting, said: “The
grapes must be organically grown and the production of the wine itself must be organically
managed. In an organic vineyard, grapes are grown without chemical fertilisers, weed killers, insecticides and other synthetic chemicals. In the cellar, organic wines are produced from organic grapes and without synthetic additives or processing agents.”



Source:- Cathay Pacific


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