Published on : Tuesday, November 7, 2017
Our customers have told us that reading materials are important to their overall
journey satisfaction. We therefore set out to find the best platform to enable the
biggest selection, in the most environmentally responsible manner, to deliver what our passengers value. By partnering with PressReader, we are now able to provide thousands of popular newspapers and magazines to everyone who flies with us.
In addition to offering a wealth of useful travel information and handy functions such
as flight booking and check-in, the Cathay Pacific app now allows customers to gain
access to PressReader 48 hours before departure. This means all Cathay Pacific
and Cathay Dragon customers can download full issues of their favourite publications
to their own smart phones or tablets for free.
PressReader’s 7,000-strong library features same-day titles such as The
Washington Post, The Guardian and Los Angeles Times, in addition to travel and
lifestyle periodicals, including Business Traveller, Vogue and GQ. More than 300
popular newspapers and magazines from Hong Kong and Mainland China are also
available, in addition to Cathay Pacific and Cathay Dragon’s award-winning inflight
magazines, Discovery and Silkroad.
Cathay Pacific Director Customer Simon Large said: “Partnering with PressReader
is an investment that strengthens our news and entertainment offering. It enables
our customers to have a much bigger range of choice in reading materials, ideally
making their travel experience a richer and more relaxing one.”
PressReader Chief Executive Officer Alex Kroogman said: “At PressReader, we
believe in building new ways for brands to create meaningful and organic
relationships with real people. That’s why we’re working with one of the world’s best
airlines – one that provides outstanding experience and aligns with our mission to
improve the way readers all over the world discover great content.”
Mr Kroogman added that PressReader has secured the addition of thousands more
titles from mainland China to the innovative digital platform.
Source:- Cathay Pacific Airways
Tags: Cathay Pacific Airways