Cayman holds great potential for MICE tourism

Published on : Tuesday, February 12, 2019

After two successful events, it is clear that Cayman is on the cusp of an opportunity to take tourism to the next level by focusing efforts on MICE tourism.


Meetings, Incentives, Conferences and Exhibitions or Events (or MICE, as they are known in the tourism industry) are a lucrative, internationally competitive segment of the tourism market, with cities like Las Vegas, Singapore, London, Berlin and Madrid aiming to host major international gatherings of like-minded individuals and professional groups.


MICE is a segment that Cayman is uniquely positioned to host, due to its excellent hospitality and telecommunications infrastructure, ease of access to population centers in North America and the United Kingdom, not to forget the islands’ natural beauty.


The annual Cayman Captive Forum, Cayman Islands Classic basketball tournament and Cayman Cookout are few more testaments to Cayman’s ability to attract niche crowds.


There are significant benefits that are poised to boost Cayman’s global reputation as a MICE-friendly destination.


Most notably, conferences, exhibitions and events might attract hundreds, if not thousands, of organizers, presenters, vendors and attendees – business travelers who tend to spend, on average, more than leisure tourists do on lodging, meals, hospitality and entertainment.


MICE tourism does more than just filling hotel rooms and restaurants. It also supports local entrepreneurs and professionals, including transportation providers, venue services, excursion providers, and other specialized support services.


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