Cayman holds great potential for MICE tourism

Published on : Tuesday, February 12, 2019

After two successful events, it is clear that Cayman is on the cusp of an opportunity to take tourism to the next level by focusing efforts on MICE tourism.

 

Meetings, Incentives, Conferences and Exhibitions or Events (or MICE, as they are known in the tourism industry) are a lucrative, internationally competitive segment of the tourism market, with cities like Las Vegas, Singapore, London, Berlin and Madrid aiming to host major international gatherings of like-minded individuals and professional groups.

 

MICE is a segment that Cayman is uniquely positioned to host, due to its excellent hospitality and telecommunications infrastructure, ease of access to population centers in North America and the United Kingdom, not to forget the islands’ natural beauty.

 

The annual Cayman Captive Forum, Cayman Islands Classic basketball tournament and Cayman Cookout are few more testaments to Cayman’s ability to attract niche crowds.

 

There are significant benefits that are poised to boost Cayman’s global reputation as a MICE-friendly destination.

 

Most notably, conferences, exhibitions and events might attract hundreds, if not thousands, of organizers, presenters, vendors and attendees – business travelers who tend to spend, on average, more than leisure tourists do on lodging, meals, hospitality and entertainment.

 

MICE tourism does more than just filling hotel rooms and restaurants. It also supports local entrepreneurs and professionals, including transportation providers, venue services, excursion providers, and other specialized support services.

 


(No Like Yet)

Related Posts

Tags: ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM London 2020
  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Travel forward online

      July 14 @ 9:00 AM - July 28 @ 12:00 PM
    2. DRT SHOW SHANGHAI

      July 17 - July 19
    3. SHANGHAI WORLD TRAVEL FAIR (SWTF)

      July 30 - August 2
    4. IT&CM CHINA 2020

      August 3 - August 5
    5. Asia Amusement & Attractions Expo 2020

      August 4 - August 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com