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Published on : Tuesday, June 28, 2016
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced on 27th June that it has signed a new 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the Minneapolis-St. Paul International Airport (MSP). CCA becomes the first media company in over 13 years to offer a singular, comprehensive advertising platform enveloping the entirety of MSP’s Terminals 1 and 2, reaching all 36 million passengers who pass through the airport annually. This agreement makes CCOA the premier out-of-home media provider in the Twin Cities, offering brands 53 strategically placed roadside digital billboards across the region including recently built digital signage on airport property at MSP.
The enhanced advertising program implemented by CCA at MSP will include iconic, state-of-the-art digital assets, terminal-wide digital networks, product enhancements and highly marketable inventory consistent across all concourses visible to MSP passengers. The new contract begins July 1, 2016.
MSP is the 16th busiest airport in North America and the second-largest hub airport for Delta Air Lines. An estimated 45 percent of passengers connect through MSP to other flights, while 55 percent consider the airport as their originating or destination point.
Because the Twin Cities is home to numerous Fortune 500 companies as well as host to major events, including the 2018 Super Bowl and 2019 NCAA Final Four, CCA will be able to offer innovative advertising opportunities to major brands and reach a wide array of consumers ranging from leisure travelers to C-suite executives to sophisticated sports fans.
A recent Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
CCA’s advertising program at MSP will feature an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities and specialty exhibits.
“We are pleased to welcome Clear Channel Airports as our airport advertising partner,” said Dennis Probst, Chief Operating Officer, Metropolitan Airports Commission. “Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travelers each year. When done well, advertising can also enhance the ambiance of the facility, providing color and interests to people using the facility.”