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Published on : Wednesday, January 20, 2016
The Center for Exhibition Industry Research (CEIR) has released the 2015 CEIR Exhibition Industry Census revealing that the total number of business-to-business and business-to-consumer exhibitions held in the U.S. is 13,447, accounting for just over 1 million attendees and 1.9 million exhibitors.
The Census also lists U.S. states with a five year performance change and the top 50 cities with a five year percentage change. California continues as the top state for exhibitions and Las Vegas continues as the top destination. This comprehensive information provides insights to a changing marketplace, and is especially useful to civic and business leaders in examining new convention center construction, renovations and/or expansion, as well as hotel development.
“The Census along with the yearly Index are two of the most powerful research tools offered to the exhibition industry by CEIR,” said CEIR President and CEO, Brian Casey, CEM. “The information included in these reports has been instrumental in refuting perceptions that exhibitions are a thing of the past. The entire exhibition ecosystem from supplier, organizer, destination / convention centers will benefit from the information and analyses gleaned from these two very important pieces of research.”
Several leading industry companies contributed their databases to the 2015 Census which were then carefully reviewed to eliminate duplication and ensure complete representation of the North American exhibition industry including the U.S., Canada and Mexico. All events with less than 3,000 net square feet of exhibition space were eliminated. Additionally through the use of “intelligent” computer matching and intensive human review, duplicate events were eliminated. While approximately 75 percent of key data points were populated from the source databases, missing data points were extrapolated, when possible, to complete the 2015 Census database. After an extensive review of the data, a final 2015 Census database was approved. From this point, the final analysis of rankings, breakdowns, subtotals and totals was performed.
The 2015 Census data was compiled by Vault Consulting, Inc., a leading trade show research consultancy, has been the primary research firm for such groundbreaking industry studies as the CEIR Index and Census. Vault, an EEIAC-certified trade show auditor, also conducts business surveys focusing on financial and operating ratios, compensation and benefits, benchmarking, needs assessments and demographics. Vault’ statistical programs track highly confidential production, sales, inventory and capacity data that is used to monitor and compare performance relative to competitors.