Celebrating “Green Stays” on World Environment Day

Published on : Saturday, June 6, 2015

unnamedStayzilla.com, India’s fastest growing company in the online travel ecosystem, celebrates World Environment Day and its commitment to a greener planet by promoting homestays in its portfolio. In an attempt to evangelize homestays and a green living mindset, Stayzilla has launched a Twitter Campaign, #StayGreen to encourage users to talk about their favorite homestays and crowdsource suggestions for better services.

 

The campaign aims to leverage the greater concept of Green stays and highlight the environment friendly nature of this new segment of stays by touching the lives of about 4 million people via Twitter. Social media acts as the most powerful tool in terms of online businesses and as a startup Stayzilla has been focused on social media for effective consumer outreach. Creative responses have a chance to receive a 2N/3D stay at one of the best homestays in Kodaikanaal.

 

Yogendra Vasupal, Founder & CEO, Stayzilla.com said, “The short term properties opened by homeowners are the ‘Green stays’ in every sense of the word since they do not have the large overheads of structured properties like resorts and hotels. These properties promote optimum water and power consumption, lesser food wastage and help to create a culture of sharing. One out of every 4 properties on our portfolio are homestays and close to 25-50% of our revenues come from this category. We intend to bridge the gap between the homeowners and travelers with our successful end to end managed market place model.”

 

Homestays existed as an unorganized industry in India and the home owners had limited access to tourists and vice versa. With the launch of the Bed and Breakfast Act by the Indian Government, Stayzilla is inspiring property owners to adopt its platform to gain more access to tourists and is shaping the overall industry. Stayzilla is also inspiring those with empty or vacant livable spaces in their homes, to open up to new experiences and also contribute to the collaborative consumption movement, by gaining access to more travelers via its platform.

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