Published on : Saturday, August 5, 2017
The Conference & Exhibition Management Services (CEMS) is collaborating with Africa Tourism Partners to aid the participation of African travel and tourism sectors in the CEMS China Tourism Series, which will take place in November.
The three events – Beijing International Travel Mart (BITM), the Wuhan International Tourism Expo (WITE) and the Chengdu International Tourism Expo (CITE) will be held in the respective cities of Beijing, Wuhan and Chengdu, three of the top 10 outbound generating markets in China, from 16 November to 2 December 2017.
In these events, there will be a dedicated Africa zone within each exhibition comprising various Country and Corporate Pavilions, as well as an ‘African Village’ showcasing mid to small tourism enterprises under one roof. Kwakye Donkor, chief executive, Africa Tourism Partners said, “The CEMS series of exhibitions in China will greatly benefit our African exhibitors as they get to reach out to the Northern, Central and Western China markets in just one trip.”
There will be a special Africa-China seminar in one of the exhibitions for the participants to gain an insight into the emerging trends and changing demands of the Chinese outbound tourists.
“I am delighted to appoint Africa Tourism Partners as one of our partners for the CEMS Tourism Series in China. With Kwakye’s past position at RETOSA, I am confident that he will be able to gather the African exhibitors and promote Africa collectively to the Chinese travel industry,” said Edward Liu, managing director, CEMS.