Centara unveils new brand ad campaign

Monday, October 28, 2019

 A new new brand advertising campaign this week in line with its revitalised brand essence will be launched by Centara Hotels & Resorts.  The new campaign is targeted at consumers and travel industry professionals around the world through traditiobnal and digital media apart from then company’s social media, mobile and other platform.

Thirayuth Chirathivat, Centara CEO said that Centara’s defining qualities are the unique combination of Thainess and Family Values which forms  the backbone of all things Centara, from our company’s heritage and service style through to their  product and design, but most importantly, to the distinctive guest experiences they  provide to their customers.

After an internal review and research process the new campaign was launched which will refine the position of Centara Hotels & Resorts from the customer point of view.

Thai family values of Belonging, Caring and Sharing as the core qualities that define the Centara experience has been identified  which evoke a true sense of belongings.

Tom Thrussell, Centara VP – Brand, Marketing & Digital said that he wanted to align their brand positioning to truly reflect the authentic characteristics of Centara’s DNA. The new campaign celebrates the shared values that connect the  brand and customers in a way that is upbeat and relatable. It was important to create a message that is very simple and memorable yet also rich in meaning. ‘The Place to Be’ is clearly rooted in the philosophy and heritage of  the company  warm, genuine and personal service approach, and the continued focus they place on creating environments where people want to be, and in which they feel they truly belong.

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