Published on : Thursday, February 7, 2019
Centara Hotels & Resorts, Thailand’s leading hotel operator, is bringing fresh thinking and new approaches to deliver better meetings with the launch of New Agenda: Meetings Redesigned. Centara introduces a newly innovative ‘Meeting Redesigned’ concept, providing a one-stop MICE service and enhance customer experience.
Winfried Hancke, Corporate Director of Operations Food & Beverage, Centara Hotels & Resorts, says the new programme was conceived in response to customer feedback and a desire to take full advantage of the company’s outstanding venues and prime locations.
“Our clients told us they were open to bold ideas and innovative ways to engage meeting participants, and we listened,” he says. “We are confident that the ideas and resources at the core of New Agenda: Meetings Redesigned will deliver more stimulating and effective meetings for our clients and their organisations.”
For too long, offsite meetings have followed a cookie-cutter approach that makes one meeting feel identical to another, resulting in bored participants and low engagement. New Agenda is designed to put an end to that, with a one-stop MICE service and enhanced customer experience and helps business to achieve the essential part of MICE: the spread of knowledge and professional practices and a key factor in building better understanding and relations amongst professionals.
The New Agenda programme is built around three main elements:
New Agenda is being progressively rolled out to a total of 25 operating Centara’s properties through 1st March 2019.