Château Élan Winery & Resort announces new owner & management

Monday, January 15, 2018

Château Élan Winery & Resort, the enchanting 16^th century-styled château and full-service winery nestled among North Georgia’s picturesque foothills, announced its official sale to an affiliate of Greenwich, Connecticut based real estate investment firm, Wheelock Street Capital. Together with the estate’s newly appointed luxury management team, HEI Hotels & Resorts, and championship golf and club management by Troon Golf, Wheelock will usher in a new era of luxury and refinement for the iconic resort.

Investing more than $20 million in a comprehensive renovation and refresh, Wheelock and its operating partners will elevate the estate’s 394 exquisite guestrooms, as well as common areas of the resort, including the renowned spa, winery and golf clubhouse. The renovation will both enhance Château Élan’s signature appearance and service to a new level of luxury and sophistication, while honoring the Braselton icon’s serene spirit and rich history.  

“We are excited and honored to officially join the Château Élan community,” commented Patrick Campbell, principal and head of hotel acquisitions at Wheelock Street Capital. “As we begin this new chapter, we look forward to enhancing the resort’s product and service offerings, while maintaining the estate’s character and charm, to deliver guests an even more unforgettable guest experience than ever before.”

“Our town is excited to support the new owners of Château Élan and we expect to frame a positive relationship with Wheelock Street Capital as we have enjoyed with Donald and Nancy Panoz. We welcome HEI Hotels & Resorts and Wheelock Capital to the Town of Braselton,” said Bill Orr, mayor of Braselton.

“We are very pleased that we are able to pass on the legacy of Château Élan Resorts to capable national operators like HEI Hotels & Resorts and Troon Golf, and are confident they will carry on our tradition of the subtle difference of excellence,” said Dr. Don Panoz, founder and previous owner of Château Élan Winery & Resort.

Located within the bustling Atlanta metro of Braselton, Château Élan offers guests traveling for business or leisure a unique destination experience marked by its unmatched luxury, distinguished offerings and amenities. Home to the most awarded winery in the Southeast, seven delectable restaurants, 40,000 sq. ft. of meeting space, a destination spa and 45 holes of championship golf managed by Troon Golf, Château Élan invites guests of all preferences to explore and enjoy the property’s picturesque land and architecture.

« Back to Page