Published on : Saturday, October 28, 2017
Chile organizes their first national forum dedicated to MICE tourism in Santiago with the objective of presenting the economic importance of the segment, how it works and the opportunities for its development. The event was organized by the Undersecretary for Tourism and the National Tourism Board, Sernatur. Amongst the international speakers was Santiago Gonzalez, ICCA Regional Director for Latin America and the Caribbean,
who in addition to presenting the topic “International Meetings, Innovation, Development, Technology and Sustainability” in the forum, also lead a special workshop with current and potential ICCA members to demonstrate how to get the most from the ICCA data platform.
From this year until 2019 Chile will host the most important MICE focused regional Trade Show, Fiexpo. This Show is a very important showcase for the promotion of MICE and it is expected that the impact of its realization will be reflected in the following years.
With an improving infrastructure, gourmet food and a growing reputation for events, the Chilean capital is quickly becoming South America’s business hub.
After becoming Chile’s leading tourist destination in 2016, the international media has fallen in love with Santiago. The Chilean capital has captured the spotlight thanks to its beautiful landscapes, broad range of tourist-friendly activities and fantastic business centers. In fact, in 2016, Santiago even ranked above such regional icons as Buenos Aires and Rio de Janeiro.
But this is no coincidence: Chile has built a reputation for its stable and relaxing atmosphere, and has been recognized by the National Brand Index and Global Peace Index for the security and quality of life on offer throughout the country.
Undoubtedly, this perception complements Chile’s inherent geographic and cultural diversity, as well as its standing as a dependable business community. These factors – and many more – have helped tilt the scales in Santiago’s favor, capturing the attention of chroniclers and journalists the world over.
The MICE segment is also being promoted and developed in various cities and destinations in Chile, such as Antofagasta, La Serena, Valparaíso, Viña del Mar, Concepcion, Temuco, Valdivia, Puerto Varas and Torres del Paine. Destinations with great infrastructure, privileged natural environments and fully capacitated professionals that allow to develop a diversity of activities around tourism.