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Published on : Monday, March 20, 2017
For advancing visitor arrivals and other tourism cooperation activities between both countries – government officials from the Philippines and China have ramped up their strategies. This comes right after the launch of the ASEAN-China Year of Tourism Cooperation 2017, and in fulfilment of Chinese President Xi Jinping’s pledge to deliver at least 2 million visitors to the Philippines every year.
Officials of the Department of Tourism (DOT) of the Philippines were led in a series of meetings with their Chinese counterparts by the Philippines Tourism Secretary Wanda Corazon T. Teo at the Makati Shangri-La and Conrad Manila. China National Tourism Administration (CNTA) officials were headed by their chairman, Li Jinzao. Both groups agreed to implement marketing and communications campaigns; hold familiarization trips for media and tour operators; schedule tourism-related workshops and capacity-building sessions for travel professionals and calendar official visits by tourism heads, as well as joint travel fairs in the Philippines and China.
Visitors from China to the Philippines increased to 675,663 in 2016, from 187,446 in 2010, registering a threefold growth. CNTA data showed that about 1 million Filipinos visit China annually. During the meetings, both groups welcomed the implementation of the ASEAN-China Air Transport Agreement, which has boosted direct flights between both areas. Tourism between the ASEAN and China has seen tremendous growth in the last few years.