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Published on : Wednesday, July 26, 2017
China’s State Council released a five-year tourism plan (2016-2020) in January, listing winter-sport tourism as an important part of the country’s ambition to raise tourism revenues to 7 trillion yuan (about 1 trillion U.S. dollars) by 2020.
According China National Tourism Administration (CNTA), China is aiming to encourage 300 million people in the country to participate in winter sports by the 2022 Winter Olympics.
“The scale of China’s ice-snow industry will exceed 1 trillion yuan, with related sports equipment revenue surpassing 35 billion yuan,” said CNTA head Li Jinzao.
The economic benefits of winter tourism have already taken off. Winter-sport tourism has become a bright spot in Heilongjiang’s economy, which has been slowing due to sagging energy and heavy industries.
In Inner Mongolia, annual growth of winter tourism revenue has surpassed 30 percent, while in Jilin it accounted for one-third of the province’s tourism revenue.