Published on : Monday, January 23, 2017
Last year, Singapore was capable of attracting tourists from China. The tourist arrivals from China had risen by 36% from January till November in 2016, as compared to the same period in the year 2015.
However, right now, China has surpassed Indonesia as the most favored market for arrivals to Singapore.
There were more than 2.6 million tourists from China between the period of January and November last year. This was followed by 2.5 million who had arrived from Indonesia. Also, more than one million visitors had arrived from Malaysia.
Oliver Chong, the executive director of marketing at Singapore Tourism Board (STB) said that the rise in the number of tourists as “phenomenal”.
He said that the market is doing really well and is great in terms of the middle class. Therefore, he feels that the people are keen to travel. In the initial half of last year, as compared to the same period last year, there was a 70% increase in tourists from Chinese cities like Fuzhou, Wuhan and Kunming.
The STB is looking at ‘tier 3’ cities, said Chong.
STB is hopeful that it would be able to draw more tourists from the tier 3 cities through travel agents. They depend on the travel agents heavily to make their holiday decisions.
Chong went on to add that the potential of China is really huge and therefore has a lot of potential to unlock. He said that China is currently having four regional offices that would work with the travel industry of China to raise awareness of the leisure offerings of Singapore.
The increase in the number of Chinese tourists went on long way to a boost in the overall international visitor numbers.
In the first 11 months of last year, the numbers rose by 7.9% as compared to the same period in the year 2015.