Chinese mainland tourists prefer life-enhancing experiences

Monday, July 30, 2018

China tourism gets its tourism boost from millions of mainland travellers, who are chasing for life-enhancing experiences overseas.

Its economy is boosting from tourism and strengthens soft power. This zip file-like aphorism, when uncompressed, would unfold a fascinating story of a delicately interlinked travel ecosystem involving China and the rest of the world. Newly affluent, upwardly mobile Chinese in the mainland are spending big money on their outbound travels for enhanced life experiences. More and more countries are realizing Chinese tourists are good for their local economies. Chinese outbound travelers spent more than $115 billion outside the mainland, 5 percent more than in 2016.

Most of the tourists spend on high-end, customised, memorable trips, confirming their rising purchasing power, evolving tastes and China’s consumption upgrade. In the bargain, overseas star hotels and tourist attractions were laughing all the way to the bank. So did domestic airlines and travel agencies, industry insiders said.

The net result of all this wanderlust of millions of better-behaving, high-spending, quality-conscious Chinese is solid goodwill for China.

It would not be a misnomer because such goodwill could go a long way in enabling international trade and creation of new tourism-related infrastructure like airports, new flights, hotels, sightseeing spots and the like, insiders said.

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