China and Brazil travellers keen on visiting Europe this summer; Long-Haul Travel Barometer

Published on : Monday, June 10, 2019

China and Brazil travellers have strong intention to visit Europe this summer as per the Long-Haul Travel Barometer. The Long-Haul Travel Barometer is a joint initiative of the European Travel Commission (ETC), the European Tourism Association (ETOA) and Eurail. The travel sentiment index in China and Brazil improved by four points over the same period in 2018.



The Barometer measured the intention of 1,000 people from Brazil, China, Japan, Russia and the US to travel to Europe between May-August 2019.




About 54 per cent Chinese respondents have a European destination in mind for the summer period. 2018 was EU-China Tourism Year and its success is now felt. Improved air connectivity and visa relaxation policies introduced in some European countries are attracting Chinese travellers to Europe.




About 70 per cent of Chinese travellers have indicated that they will stay in Europe between 7 and 14 nights and are likely to combine an average of four destinations in a single trip. The top European destinations are France and Germany. Croatia, Italy, Hungary, Monaco, Romania, San Marino and Serbia are also popular with the Chinese.




About 39 per cent of respondents from Brazil wish to travel to Europe.  The attraction of local food, sightseeing and the natural landscapes in Europe are among the main factors appealing to Brazilian visitors this summer, with Portugal and France being the top two destinations identified.




While 70 per cent of Russian respondents are eager to visit Europe between May-August 2019 and spend between 7 and 14 nights in the region, only 27 per cent of U.S. respondents plan to visit Europe.




About 18 per cent of respondents of Long-Haul Travel Barometer are planning to visit Europe between May-August 2019 and almost half of them with spend less than seven days there.



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