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Published on : Tuesday, May 16, 2017
Chinese and Bulgarian officials aspired to boost tourism cooperation during the opening of the conference of the “EU-China Tourism Year 2018: New Investment Opportunities for the Tourism Sector in Bulgaria”.
China’s ambassador to Bulgaria Zhang Haizhou said, “Today’s seminar reflects the strong desire of the Bulgarian side to tap its potential, improve its services and expand its market in tourism so as to attract more Chinese tourists.”
He said that Bulgaria “has rich, unique tourism resources, and the Bulgarian government attaches great importance to the development of the tourism industry”.
He added, “China also has rich tourism resources, including cultural and natural world heritage, and beautiful scenery”.
Bulgarian Minister of Tourism Nikolina Angelkova said, “I believe that Bulgaria
has a huge potential to receive Chinese tourists.”
Bulgaria will improve visa policies and examine possibilities for direct flights to and from China, she said adding that creating joint tourism products by European countries is one way to attract more Chinese tourists.
In July 2016, the European Commission’s President Jean-Claude Juncker and Chinese Premier Li Keqiang declared 2018 the EU-China Tourism Year to increase tourism between China and the EU, encourage European enterprises to enter China’s booming tourism market and allow more Chinese investment in Europe.