China continues to lead in international outbound tourism

Published on : Thursday, April 20, 2017

ChinaAs per the latest UNWTO World Tourism Barometer, 2016 results on spending from major outbound markets reflect increasing demand for international tourism across the world. China continued to lead the international outbound tourism with 12% increase in spending followed by the United States, Germany, the United Kingdom and France as top five spenders.

According to Taleb Rifai, Secretary-General, UNWTO, “The latest data on outbound tourism spending are very encouraging. Despite the many challenges of recent years, results of spending on travel abroad are consistent with the 4% growth to 1.2 billion international tourist arrivals reported earlier this year for 2016. People continue to have a strong appetite for travel and this benefits many countries all around the world, translating into economic growth, job creation and opportunities for development.”

For outbound tourism in China, 2016 was a remarkable year. China is world’s leading outbound market. Apart from 12% growth in spending, the number of outbound travellers rose 6% to 135 million in 2016. This growth consolidates China’s position as number one source market in the world since 2012.

Growth in outbound travel from China did well for many destinations in Asia and the Pacific, most importantly Japan, the Republic of Korea and Thailand, but also long-haul destinations such as the United States and several in Europe. Germany, the United Kingdom, France and Italy are the four European markets in the top ten reporting growth in outbound demand last year.

Demand from the United Kingdom, the world’s fourth largest source market, remained robust in spite of significant decline of the British pound in 2016.

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