Published on : Monday, July 24, 2017
According China National Tourism Administration (CNTA), China is aiming to persuade 300 million people in the country to participate in winter sports by the 2022 Winter Olympics.
The State Council of China released a five-year tourism plan (2016-2020) in January, where the Government of China is taking some great initiatives to develop the stadiums, roads and the important destinations. China is aiming its ambition to raise tourism revenues to 7 trillion yuan (about 1 trillion U.S. dollars) by 2020.
Since then, the local authorities such as Xinjiang Uygur Autonomous Region, Inner Mongolia Autonomous Region, Heilongjiang and Jilin provinces have come up with comprehensive plans to discover and explore the related resources for the growth of tourism.
The economic benefits of winter tourism have already taken off. The winter-sport tourism has become a bright spot in economy of Heilongjiang, which has been slowing due to drooping energy and heavy industries.
In the Inner Mongolia, the annual growth of winter tourism revenue has surpassed up to 30 percent, while the Jilin accounted for one-third of the province’s tourism revenue.
In winter tourism of China, ice snow industry is playing one of the major factor to promote tourism. The scale of ice snow industry will raise up to 1 trillion yuan, with related sports equipment revenue surpassing 35 billion yuan.
China takes the resolution to expand its tourism base; because she wants to drive the major portion of economy will come from sports tourism and winter tourism in the next five years. The Government of China also firmly believes that it is a major driver for economic transformation and upgrading by 2020.