China launches largest tourism ad campaign ‘Beautiful China’ in France

Published on : Saturday, January 28, 2017

China launches largest tourism ad campaignThe China National Tourism Administration recently launched “Beautiful China” Silk Road series advertisements in France earning huge attention from the country’s tourism industry.


The advertisement was launched with a full coverage by TV channels, online videos, webpage ads and social media.


The 20-second TV advertisement with the theme of “Beautiful China” Silk Road was first launched on BFMTV, the largest news channel in France. The video combines time-honored Chinese culture with modern elements in elegant scenes.


At the same time, a 30-second video advertisement will be played on YouTube, Facebook and Instagram for one month. The video extends the “Silk Road” tourism concept to diverse tourism resources all over China. It will be fed to groups interested in travelling such as young people. The video advertisement is expected to reach 5 million times’ feeds and reach 4.5 million people.


In addition, “China-Beyond your imagination” gif advertisement will be launched in the online edition of Le Figaro. A total of 30 million gifs will be put on many websites under Le Figaro in 40 days.


This series is China’s largest tourism advertisement campaign in the French market, inspiring a new round of popularity of visiting China and laying a foundation for the returning to growth of China tourism in the French market.


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