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Published on : Tuesday, July 25, 2017
China is targeting to support 300 million people in the country and encourage them to take part in winter sports by the 2022 Winter Olympics, according to China National Tourism Administration (CNTA).
In January this year, China’s State Council released five-year tourism plan (2016-2020) enlisting winter-sport tourism as a crucial part of the country’s aim to grow tourism revenues to 7 trillion yuan (about 1 trillion U.S. dollars) by the year 2020.
Ever since, local authorities like Xinjiang Uygur Autonomous Region, Inner Mongolia Autonomous Region, Heilongjiang and Jilin provinces have emerged with thorough plans to discover related resources to a tee.
The financial profit of winter tourism has already started showing signs of its success. Winter-sport tourism has occupied a luminious spot in Heilongjiang’s economy, which has been sluggish as a result of sagging energy and heavy industries.
Not to forget, the interiors of Mongolia and its annual growth of revenue of winter tourism has already crossed 30 percent. On the other hand, in Jilin it accounted for one-third of the tourism revenue of the province.
“The scale of China’s ice-snow industry will exceed 1 trillion yuan, with related sports equipment revenue surpassing 35 billion yuan,” said CNTA head Li Jinzao.