China, Russia prime drivers of global tourism

Published on : Friday, November 1, 2013

global tourismPISA/BERLIN –Figures point to a very successful world travel year 2014 after the way 2013 panned out. There has been a global increase in MICE travel though a decline in conventional business travel while culturally-motivated travel and sun & beach holidays continued to be a popular trend Financial crises, recessions, political turmoil, civil unrest, even wars– none of these things could stop people from travelling. After 2013, people are expected to travel again more often than ever before also in 2014. The driving forces behind this growth are first-time travellers from China, Russia and Brazil. Speaking on Tuesday at the opening of the 21st World Travel Monitor® Forum in Pisa, Rolf Freitag, president of the tourism consultancy IPK International, said: “Without a doubt travelling continues to be a mega global trend. Already today, one-third of the human race is travelling.”

According to the IPK surveys carried out in 20 of the world’s most important source markets, which were presented on Tuesday, last year tourism grew by 4 per cent making 2013 one of the most successful years to date. However, in terms of international travel volume market shifts are taking place. Whereas countries with a minor population and small GDP previously generated a low volume of international travel, and countries with a large population and high GDP a correspondingly large volume, this balance is undergoing a change. Established international travel markets such as Germany, the USA and the UK registered only moderate single-digit growth (+2 per cent, +1 per cent and +3 per cent respectively) and the Japanese market even reported a 2 per cent decline. By contrast, the markets in China and Russia registered double-zigit increases (+26 per cent and +12 per cent respectively) and Brazil reported a high single-digit growth (+6 per cent).

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