China to host 1st World Food Tourism Conference

Published on : Thursday, August 2, 2018

WFTC-2018The first World Food Tourism conference is organized by EAGLE, a company of Italian Exhibition Group and Vnu Exhibitions Asia, will be held from 5th to 6th September 2018 in Chengdu, China, at the Travel Trade Market.



A joint-venture of Italian Exhibition Group (IEG) and VNU Exhibitions Asia and DISCOVERYMICE form an alliance for the organization of the 1st World Conference on food tourism to be held in China, in Chengdu, from next September 5th simultaneously with the Travel Trade Market 2018 (TTM).


DISCOVERYMICE, a member of the United Nations World Tourism Organization (UNWTO), is a leader in organizing international tourism conferences in South Korea, the Philippines, Malaysia, Cambodia and Laos.



The Chengdu Conference is ready to host 100 local and international delegates at the TTM.



Theme of the event focuses on evolution and new types of food culture in the next ten years, strategic impact in the development of gastro-tourism, importance of belonging to UNESCO Creative Cities for food culture, and traditions, heritage, food, digital and promotion of culinary tourism.



Chengdu joined the UNESCO Creative Cities Network in 2010, becoming the second UNESCO City of Gastronomy. The town is renowned as a historical city of gastronomy and birthplace of many culinary traditions.

The 1st World Food Tourism Conference is a significant step forward towards the establishment of a cooperation platform on food tourism in the Asia Pacific region.



In sync with the UNWTO goals, it supports tourism stakeholders and member states’ initiatives in pursuing the United Nations Sustainable Development Goals (SDG).



Emanuele Guido, EAGLE President and International and National Business Development of IEG mentioned that the collaboration with DISCOVERYMICE is a prominent element of the TTM.



For Choon Loong Lee, President and CEO of DISCOVERYMICE and UNWTO Vice President for Asia and the Pacific said that the collaboration with EAGLE, an Italian-Chinese joint venture, in the organization of the 1st World Food Tourism Conference has global significance.



Italy and China have the greatest culinary dissemination in the world.



This conference could transform gastronomic world tourism and it would not have been possible without the support of Italian Exhibition Group and VNU Exhibitions Asia.

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