China’s tech giants are fighting to create a mark in travel sector

Published on : Thursday, June 29, 2017

China’s tech giants are fightingOf late, China’s technology giants are combating the travel sector. At stake is control over the world’s largest population of middle-class spenders, travelers and Internet users.

Meituan Dianping, which has funding from Tencent Holdings, is all set to expend hundreds of millions of dollars in the coming three to five years to unseat leader Ctrip.com International supported by Baidu. Also, earmarking the space is Alibaba Group Holding, the e-commerce juggernaut.

Online travel is the latest trend which is facing a running war between China’s largest Internet corporations – Baidu, Alibaba and Tencent – that is tipping out across the length and breadth of the on-demand services economy of China. On the other hand, Meituan Travel is geared up to sell visitors a flight to Beijing, museum admission, a dinner booking and finally a room to crash in, all within facilities of the app. This is something a specialized service like Ctrip also cannot match.

Mr Chen Liang has been assigned to lead that charge. The president of Meituan Travel is declaring open season on Alibaba’s Fliggy (formerly Flying Pig) and Ctrip. He is inclined to construct China’s largest hotel service by the middle of 2018, depending on 240 million users who have already finalized their dining reservations, schedule massages and hunts for retail discounts on its Groupon-like platform.

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