Published on : Friday, August 18, 2017
A lucky Game of Thrones® fan in China, Mr Jia Bing, has won a trip to Northern Ireland. He is pictured at a Game of Thrones® display in the Ganghui Shopping Mall in Shanghai, with Tourism Ireland’s James Kenny (aka ‘Jon Snow’).
Earlier this month, Tourism Ireland in China teamed up with HBO Asia for season 7 of Game of Thrones® – to remind GoT fans that Northern Ireland is one of the main filming locations for the hugely popular TV series. The promotion has been running on five popular online platforms, including Tencent (social network), Mtime (movie news and reviews website) and SiTV (Shanghai Interactive Television), as well as on HBO’s and Tourism Ireland’s social channels – reaching more than 14 million people around China. It features a competition, with a chance to win a trip to the ‘real life Westeros’ of Northern Ireland, including a VIP Game of Thrones® tour – designed by Bespoke NI.
Also this month, large Game of Thrones® displays have been set up in shopping malls in Shanghai and Beijing, where Tourism Ireland is reminding Chinese shoppers that Northern Ireland is ‘Game of Thrones Territory’.
Source:- Tourism Ireland
Tags: northern ireland